Articles

The 10 Most Difficult Clients You Meet on Earth.

Making Your Old Brand New: How A Memorable Tagline Can Reinvigorate Your Brand

12 Ways To Make Sure Your Messages Are Dead-On, Not Dead On Arrival.

Swim With The Sharks Or Sleep With The Fishes: The Marketing Wisdom Of The Godfather

Message Makeover: How A Communications Audit Can Make Your Clients Look Like They Sound And Act Like They Mean It.

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In The News

Interviewed in BusinessWeek.com,
"Slogans That Are the Real Thing," August 4, 2005.

Quoted in BusinessWeek.com,
"New Spins on Old-Fashioned Virtues," January 27, 2005.

Quoted in BusinessWeek.com,
"Firing Up a Hotter Brand," November 6, 2003.

Quoted in BusinessWeek.com,
"An Outfit That Rolls Off the Tongue," July 10, 2003.

Interviewed in Copy magazine, April 2003.

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Musings

MARS, The Mexican Earthquake, and My Magical Mistake

Ode to San Francisco

Short Stories

The Last Carriage Ride