Wag the Tagline: The Rhetoric of Brand Messaging

12 Ways to Make Sure Your Messages Are Dead-On, Not Dead on Arrival

Swim With the Sharks or Sleep With the Fishes: The Marketing Wisdom of the Godfather

Jumping on the Brandwagon: How to Give Your City a Motto Makeover in 10 Easy Steps

Message Makeover: How a Communications Audit Can Make Your Clients Look Like They Sound
and Act Like They Mean It

Making Your Old Brand New: How a Memorable Tagline Can Reinvigorate Your Brand

The 10 Most Difficult Clients You Meet on Earth

Sobriquets: Names for People Who Need No Introduction

My Bologna Has a First Name: An Advertising Jingle is Priceless

MARS, the Mexican Earthquake, and My Magical Mistake