The Byline Group's founder and president, Eric Swartz, began his career as an advertising copywriter in 1975. He has worn many hats since, including that of marketer, branding strategist, business communicator, message packager, tagline guru, and voice actor.

Prior to forming BYLINE, Swartz served in senior marketing and communications management positions at several companies, including The Thomson Corporation, Ziff Communications, and SPRINT.

Eric received his A.B. in Communication & Public Policy from the University of California at Berkeley, and his M.A. in Communications from The Annenberg School for Communication at the University of Pennsylvania.

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